We help companies who are stuck. Who know they need to change how they are presented and speak to the outside world (and, sometimes, to their internal world).
We help write or rethink the brand story. And we provide clarity on who you are, why you matter and how you can connect deeply with customers, employees and your community.
We help b2b brands that don’t have a clear value proposition.
When market needs change, cultures shift or buyers demand new ways of operating, brands can stop feeling relevant, lose their competitive edge or simply need a re-boot.
As a first step, we help you gain a customer-centric perspective. To understand how your customers see you and what they need from you.
Armed with those valuable insights, we then work with your senior team to define how your product or service adds value and find your point of difference.
Finally, we’ll kit you out with a box of brand tools so you can go back out into the world and attract the right customers. Ones who value what you have to offer.
We create and launch new brands, products and services.
Having defined what makes the brand unique, we work with experienced and trusted creative partners to develop the brand identity and launch campaign that will attract the customers you want.
Together, we craft every word your brand speaks to ensure messaging is simple, authentic and powerful.
But before we can get to that point, we’ll develop the content and messaging pillars that underpin all your marketing communications and shape the brand voice to reflect the way you do business and the kind of company you are.
We undertake deep, qualitative customer research, delivering insights that provide laser-like focus and inform innovation, customer experience and marketing communications.
For some organisations, the findings will form the thinking for entirely new strategies. For others, it will drive communication planning and lead to increased customer loyalty.
You’ve been on an acquisition trail and now to need to bring brands together, de-clutter a brand portfolio or unite under one brand.
We help you choose the right path.
You’re looking to launch new products or services.
We help you define the customer value proposition, clarify audience needs and write messaging that spurs your customers into action.
You may have a portfolio of products with no coherent brand strategy.
We can sort that too.
You’ve decided it’s time to rethink your strategy and redefine why you matter to customers, maybe because market needs have changed, or the business has evolved.
We’re here to bring a fresh perspective, using customer insights to inform the right strategy.
You want to set out your vision, values and mission.
We run workshops to facilitate discussion and thinking around your ‘what, how and why’ so that we can find your brand’s tone of voice and bring everything together in a distinctive way.
You’re looking to completely rebrand your organisation or refresh a tired brand.
We make sure every element of your new branding will attract people to your company.
You are unsure how to communicate effectively with your audience so that they listen and value what you say.
We’ll define your audience needs, creating content pillars and the key messaging that will form a solid communications plan. Our talented writers can even help you create the content to.
You operate across multiple sites – maybe even across multiple countries – and have the tricky task of uniting people around your core purpose, and developing clear, consistent communications.
We work with you to develop the core elements of the internal brand and shape how you use branding to communicate more effectively.
You want you strategic business decision-making to be informed by solid research insights.
We believe a customer-centric brand wins, retains and grows their customer-base more quickly. That’s why much of our work involves qualitative interviews with customers and stakeholders to reveal valuable insights that will help shape your operations, inform future innovation and enrich the relationships you build with customers.
You need to overcome a big obstacle, re-imagine the business to secure its future, or map out a clear plan to reach your goals.
We facilitate workshops to help with all these challenges and can help you set up a customer community to be your test-bed and sounding board for ideas.
